When it comes to taking a stance on issues customers care about, companies can no longer afford to stay on the sidelines. According to Envirotech, 65 percent of sales measured globally were generated by companies that conveyed a commitment to social and environmental value.
The takeaway is clear — to stay competitive, you must use your voice.
When considering how your company approaches this challenge, it helps to break it down into three categories: environmental, societal, and governance, otherwise known as ESG.
Environmental issues include reducing your carbon footprint and overall impact on the environment. Societal issues include promoting volunteerism to increase employee well-being. Finally, governance involves demonstrating an adherence to following government guidelines.
Fortunately, you don’t have to tackle ESG alone, CAM Property Services is here to help you practice what you preach.
The environmental aspect of ESG most typically involves the implementation of green energy to reduce your carbon footprint. That can mean moving to solar energy or driving electric vehicles. Another way companies are being environmentally mindful is by implementing more water-wise strategies and consumption practices.